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Sunshine Cookies FSI

Sunshine Cookies FSI

kMjEgill1116November 21, 2016 Promotion

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If you or someone you know needs creative marketing services, contact us today. We support corporate, mid-size, and small business clients throughout the United States!

CHALLENGE

Create an FSI that would (1) promote an adult cookie, (2) promote a kids cookie, and (3) feature savings on either of the two brands.

SOLUTION

At first, we tried to write two headlines, one for each target group. But we thought the messaging became too lengthy and complicated, and the tonalities clashed.

Then we realized we could combine the messaging with what the products had in common: the excitement of chocolate chips and the excitement of saving money.

A complex message was delivered to moms with three words and one upbeat visual.

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