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Our Portfolio The Pennington School Website

The Pennington School Website

kMjEgill1116December 10, 2016 Web

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SERVICES PROVIDED

Strategic Planning
Sitemap Development
Home Page Design
Copywriting
Search Engine Optimization
Responsive CMS Programming
Pay-Per-Click Advertising

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If you or someone you know needs creative marketing services, contact us today. We support corporate, mid-size, and small business clients throughout the United States!

CHALLENGE

While the client has a separate primary web development agency, we were called in to provide design, programming, and search support.

SOLUTION

Initially, we worked directly with the client on reorganizing and adding to an extensive sitemap, so the lead agency could properly build out the site based upon best organizational and informational practices.

We have since redesigned and programmed the home page twice during our tenure: The first because the agency’s “responsive” design did not in fact respond properly to different screen sizes and did not feature social feeds, and the second to revise our first solution two years later for various internal reasons.

Our agency also has also written and/or edited much of the text and photography used on the site, targeted search via SEO and AdWords, and generally acted as a consultant for the site needs in general.

When we began our arrangement, there were double-digit vacancies in both the Middle School and High School programs. Today the school functions at full capacity.