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Our Portfolio Pennington Human Dynamics Website

Pennington Human Dynamics Website

kMjEgill1116December 10, 2016

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SERVICES PROVIDED

Strategic Planning
Sitemap Development
Website Design
Copywriting
Search Engine Optimization
Responsive CMS Programming

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If you or someone you know needs creative marketing services, contact us today. We support corporate, mid-size, and small business clients throughout the United States!

CHALLENGE

To re-conceive and re-design the old website:
old phd website

SOLUTION

The old site was dark, drab, and stark – all attributes that were the opposite of this upbeat, leading edge human resources firm.

While they wanted to keep their logo, we gave it a different color scheme, which influenced the colors of the new website.

Rather than depend upon predictable stock photography as is rampant in this industry, we elected to depict their processes and an organization’s people as important gears in a well-running machine. Fortunately, we found a wide range of stock images from the same artist to help make the site look original while keeping creative costs down.

They provide their work in a number of steps, which we decided to highlight on the home page as informational funnels from which a prospective client could enter to learn more about any given step.

We kept the remainder of the site simple, supporting the firm’s prestige with client logos and reviews, as well as a “why us” summary overview.

The new site has helped our client land significant new business in various locations around the United States.