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Our Portfolio The Millinger Group Website

The Millinger Group Website

kMjEgill1116December 10, 2016 Web

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SERVICES PROVIDED

Strategic Planning
Sitemap Development
Logo Design
Website Design
Copywriting
Search Engine Optimization
Responsive CMS Programming

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If you or someone you know needs creative marketing services, contact us today. We support corporate, mid-size, and small business clients throughout the United States!

CHALLENGE

The client, a consultant, needed a website and logo to professionally present her human resources support capabilities.

SOLUTION

First we studied local, regional, and national competitive sites to better understand the marketplace and good/bad ideas that others have had in the industry. Following that analysis and wishlist conversations with the client, we developed a sitemap that plotted out the topic of every page and its place within the site structure.

We also created logo designs for approval, with the final one using the “LL” in “MILLINGER” to connote a free, joyful person…the essence of how one wants to feel as a human resource. We used its color palette for the site itself for brand unity.

While we generally create our own text following client interviews, in this instance we heavily edited and partially wrote the final text, allowing the client to “speak” in the language of the industry. However, we did not use the general use of generic images from the industry – instead, we used symbol-people suggest that TMG thinks differently and to echo the person-symbol from the logo.

While the client functions primarily as a consultant with occasional back-up support, she has been told on many occasions that the prospect thought she was part of a larger firm based upon the professionalism of the logo and website.