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M&M Trade Advertisement

M&Ms Trade Advertisement

kMjEgill1116January 1, 2016 Print

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CHALLENGE

Create a trade ad that announces a peg-packs redesign to convenience store owners.

SOLUTION

Go beyond announcing the re-design—to the benefits the redesign offers the trade magazine’s readership.

“Designed to hang, but not hang around” very effectively shouts (1) it is peg-packs we’re talking about and (2) the reader will enjoy more turns as a result of the redesign.

It is strategically grounded while both showing the redesigned packages large as possible and focusing on the concerns of the target group.

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