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Immediate Appliance Website

kMjEgill1116November 20, 2016 Web

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SERVICES PROVIDED

Strategic Planning
Sitemap Development
Website Design
Website Copywriting
Search Engine Optimization (SEO)
CMS Programming

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If you or someone you know needs creative marketing services, contact us today. We support corporate, mid-size, and small business clients throughout the United States!

CHALLENGE

The client had two websites, neither of which sold its services well or elevated its brand image among existing or potential customers. Neither contributed significant organic search engine traffic, which forced ownership to rely on Pay-Per-Click (PPC) search advertising for any search traffic at all.

The first site, which was broken and had been for months:

broken website

The second, which was contracted through the Yellow Pages:

yellow pages website

SOLUTION

We researched how potential customers searched for the company’s services, and researched competitive websites both locally and regionally. From this we developed a sitemap, including any custom wishes from the client, then home page designs that attractively presented the structure. Finally, we wrote persuasive, friendly sales text that was search engine optimized (SEO), and coded everything into a Content Management System (CMS), so the client would be able to add or delete sections, pages, text, images, and so on, and publish the results directly to the Web.

As a value added service, we recommended the use of a Refer-A-Friend rewards program to incentivize valuable word-of-mouth advertising. This strategy alone could provide them with additional sales for many years to come, and is now part of their core business messaging.