Our Portfolio

Our Portfolio ExLax FSI

ExLax FSI

kMjEgill1116November 22, 2016 Promotion

[Click to view larger image]

SERVICES PROVIDED

Concepting
Design
Copywriting

Like What You See?

If you or someone you know needs creative marketing services, contact us today. We support corporate, mid-size, and small business clients throughout the United States!

CHALLENGE

Create a Free Standing Insert (FSI) with a sales message to women 50+ who cannot start their day with confidence until they have had a bowel movement.

The creative brief directed us to show a representative consumer enjoying a typical morning activity, e.g., drinking coffee, going for a morning walk.

SOLUTION

We satisfied that direction, but also created this version, which exaggerates that freedom and presents a more youthful self-image for these women.

This “how far out you go is up to you” idea is highly campaignable across all media—a real value-added contribution to a one-off FSI assignment.

The brand manager (ex-P&G) said it was one of the best responses to a creative brief he’d ever seen.