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Our Portfolio Aplus Mini Markets "Ticket to Convenience" Radio

Aplus Mini Markets “Ticket to Convenience” Radio

kMjEgill1116December 11, 2016 Radio

[Click to hear commercial]

LYRICS:
“When we need to take a time out for refreshments and more,
Aplus Mini Markets is the place we take off for.
The Aplus Mini Markets is our 24-hour a day
ticket to convenience–Atlantic Aplus Mini Markets, all the way!

“So when you’re in a hurry, take it from us fans
No one scores more points than Aplus Mini Markets can
The Aplus Mini Market is our 24-hour a day
ticket to convenience–Atlantic Aplus Mini Markets, all the way!”

SERVICES PROVIDED

Copywriting
Talent Selection
Talent Direction

Like What You See?

If you or someone you know needs creative marketing services, contact us today. We support corporate, mid-size, and small business clients throughout the United States!

CHALLENGE

Create a jingle that reminds summertime radio listeners that an Aplus Mini Market is always nearby. It had to be built around a baseball theme…and had to contain the lyrically challenging name “Atlantic Aplus Mini Markets.”

SOLUTION

We asked the production company to develop a sound bed, then we wrote lyrics that fit to the music heard on the final jingle. Rather than have one person sing it, we opted for multiple voices to make it sound like a boisterous fan endorsement.

We tried to write it more like a stadium cheer than a jingle…and somehow managed to get the client’s name mentioned six times!