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Challenge: Create a direct mail piece targeting Range Rover owners, inviting them to a $5,000, one-week driving adventure in Aspen, Colorado.
Solution: Used carefully crafted language to both present the itinerary and make the offer irresistibly special. It required a certain tone, mixing quality and adventure—the very attributes of the Range Rover brand and, by extension, Range Rover owners.
The mailing was a tremendous success, selling out the event within a few days (one recipient overnighted his check upon receiving the brochure, concerned he’d miss out on something that sounded so amazing and exclusive).
Services Provided:
- Concepting
- Copywriting