Challenge: Create a regional Web site for Newark International Airport, based on the national Marriott template.
Solution: Following extensive research on how people searched for Newark Airport- and Marriott-related subject matter, we developed a sitemap for the property. We then created wireframes (visual mapping without color or graphics) to plan the layout, combining our sitemap with the basic look-and-feel of the national template. We then designed a website specifically covering the Newark International Airport property, in-depth, and visited the property to photographed various rooms and areas. Finally, we wrote all pages with persuasion and SEO in mind, and provided the HTML programming.
We have also created SEO campaigns for other northeastern Marriott properties, including Philadelphia and New York City, which later on influenced their Pay-Per-Click (PPC) campaign planning. A testimonial for one such project appears below.
Services Provided:
- Strategic Planning
- Sitemap Development
- Website Design
- Website Copywriting
- Search Engine Optimization (SEO)
- HTML Programming







